VASA Fitness Black Friday Digital Campaign
Join boost through ads.
PPC, Paid Social, Creative
To help scale their Black Friday and Cyber Monday ads, VASA brought Epic on in 2018 to get the message out about their buff-and-beautiful online membership deals. With our help, VASA saw a massive bump in online sales that year—a whopping 17-fold (over 1,600%) increase over the previous year.
But we didn’t hit the showers just yet. In 2019, VASA asked us to help them shift sales from basic enrollments to their more premium membership plans. So we downed another can of spinach and went to work—following 2018’s huge numbers with another incredible 75% increase in online sales for 2019.
In fact, Epic not only helped VASA far exceed any online sales goal they had set for either holiday season, but over those two years, we also decreased the big-box gym’s CPA by 80%—making for some seriously shredded online sales numbers.