Enterprise-level SEO For Small & Medium-sized Businesses
When you started your business, you agreed to participate in a universal challenge:
Convincing your audience that you offer a legitimate, trade-worthy service or product. Today, this is only half of the challenge. In 2020, the challenge of making your business appealing to machine-based algorithms is second in importance to making it appealing to the people who will actually read it! Queue our local SEO agency.
Here at Epic, we take your search engine optimization campaigns to new heights; leveraging everything one can know about Google’s algorithm, then turning that knowledge into calculated, data-driven adjustments to your site.
Complying with SEO “Best Practices” is Only the Starting Line
Like your customers, Google and Bing need to see that you’re offering something unique. Once you’re complying with local SEO best practices, you’ve essentially made your website into a blank canvas.
Here’s how we add some unique color:
Local SEO Services
You depend on your business. You’re succeeding, but you’re here because you’d like to thrive. There are enough local SEO agencies out there that seek out the goliaths and the corporate enterprises because working on “bigger” accounts equates to a greater sense of importance.
Local search engine optimization operates on the same principles as the marketing you’re already doing. The difference being that it targets potential customers within a specific geographic area. With this approach, you’re speaking directly to the people who are physically close to you and therefore more likely to buy your product or service.
As a local business ourselves, we’ve taken pride in helping our local SEO clients not only stay afloat but swim for the last 11 years. This is why we’ve allotted our focus and energy to refining how we help local companies make the most of their web presence and ultimately, their brand. We’re bent on helping you rank above your local competitors for relevant and city-related keywords all while creating a user experience that will bring your customers in for a visit or get them calling that number at the top of their screen.
Competitive Research (Off and On-Page)
Ranking in the top of your niche, industry or even for just one particular term demands a customized strategy. Your landing page doesn’t have to be better than every landing page, it just has to be better than your competition’s. Finding out where your page needs strengthening and where your competition is vulnerable is how we achieve rankings that result in organic conversions.
Latent Semantic Indexing Analysis and Implementation
Google has successfully updated its algorithm to essentially program itself. This update is referred to as “RankBrain”. RankBrain effectively helps Google understand the relationship between words. This helps Google determine the quality of your content.
For example, if you are attempting to rank a page on your site for the word “granola,” Google understands that holistic content about granola will also contain semantically-related words like oats, bars, breakfast, and sugar. We not only find these words but determine how often they should appear in your content in order to establish a high-relevancy relationship between your landing page and search engines.
Calculated and Controlled Link Acquisition
We create content on your behalf that webmasters want. While the link acquisition spectrum is one that a local SEO agency and specialist only has so much control over, we manage to acquire high-quality links that help increase your rankings for your high-converting keywords.
We also conduct regular audits to ensure your backlink profile has healthy anchor text ratios as well as contains links that Google would consider helpful as opposed to harmful.
In-Depth Keyword Research and Analysis
At Epic Marketing, we believe that all information that can be leveraged for effectiveness should be whenever possible. This is why our Utah SEO company spent long hours creating and perfecting the way we conduct our keyword research. We score numerous amounts of keywords based on their search volume, their potential to convert, how competitive they are to rank for, and their relevancy to your website.
After conducting this analysis for over thousands of keywords, we have proficiently and confidently recommended and implemented keywords that have lead to smaller bounce rates, increased visitor retention, and higher conversion rates.
Technical Website and Page Audits
When you want to get over an illness or enhance your health, you see a doctor or a physician. You trust that they’re familiar with the complex and sometimes convoluted issues that our bodies face.
The same is true of your website. We diagnose and assess the complex and technical elements of your website related to their performance and crawlability. These audits identify areas that correct critical issues as well as spot areas for improvement.
Conversion Rate Optimization
Here at Epic Marketing, we are equipped with tools that allow us to take an analytical approach to conversion rate optimization. We’re interested in getting quantitative about how the user is experiencing your website and how easy it is for consumers and potential clients to slide down the sales funnel.
After we conduct our extensive data collection process, whether it be from A/B testing, heat mapping, or click tracking, solutions often manifest themselves clearly. Between our Utah SEO experts and five professional full-time designers, we’ve assembled a qualified team to suggest and implement enterprise-level CRO analysis.
Let Epic Be Your Utah SEO Agency
When performed effectively, search engine optimization can be among the best long-term strategies for small and medium-sized companies to organically achieve the results that matter to their business. Located in Draper, Utah (20 miles south of Salt Lake City), Epic Marketing is a full-service marketing agency that specializes in national and local SEO services. Get in touch to have our SEO specialists perform a brief audit and look at your website for issues and improvement opportunities.