What Makes a Good Ad?

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What is it that makes a good ad? Is it the pictures/video? Is it what is written or said? Is it the creative elements that cause you to feel something after you have been exposed to it?


We believe that a good ad is one that is written and designed to emotionally connect with its target audience. Once connected, the content of the ad strongly persuades the person to want the product or service that is in the ad. The individual recognizes a need for it and feels a sense of urgency until the purchase is made.


There are a wide range of ad styles and each are appropriate depending on the product or service that is being offered. With that in mind, here are some things that, if done correctly, will improve the quality and response to your next ad:


Strong Visuals
Studies show that visuals are one of the first things people look at when viewing an advertisement.  In the advertising real, the old adage, "a picture is worth a thousand words" really fits. In fact, you can probably think of some advertisements you've seen that are mainly just an image with little text. The ad visual should complement the ad headline, copy, and overall message.


Effective Headline
Headlines are also one of the first things a viewer pays attention to upon first seeing your ad. A headline should be attention-grabbing but should also encompass the overall message of your ad in a short sentence. Headlines can be though-provoking, strictly informative, humorous, etc., but effective headlines have one thing in common: they all intrigue the reader enough to make them want to continue reading the ad.


Well-written Copy
If your headline and visuals have been effective enough to keep viewers reading your advertisement, well-written copy will be the next aspect of your ad that will compel viewers to take action. Ad copy should be concise and easy to read but also compelling and relevant. Avoid using jargon or excessive information that doesn't contribute directly to the overall message of the advertisement.


Calls the Viewer to Action
Without a strong call to action, your advertisement probably won't get the results you're expecting it to. A call to action is defined as something in the ad that gives them an incentive to call or contact you now.  Your ad's call to action should be well thought out and defined. Make sure that your contact information is clearly visible and not surrounded by clutter. You want people to easily find your phone number, address, and website URL.


Overall, great advertisements connect to their audience and provide memorable, informative, and compelling content that get viewers respond to the call to action. Need help creating great ads? Call Epic Marketing to find out how we can boost your marketing campaign with great ads.

 

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