To Hire Full-Service, Specialist or go In-House?
The hardest questions in life are often deciding between good and good. While we acknowledge that there’s no “one-size-fits-all” answer to this question, we’re going to focus on the benefits of a full-service solution.
In a nutshell, a full-service advertising agency works best when the various elements of a business are leveraged and synergized to help with one another. At Epic Marketing we’ve spent the previous 12 years perfecting how we utilize every resource in every relevant department.
If you’re here because you’re not convinced of the advantages of a full-service solution then I’d like you to imagine the following statements as true or false questions:
•Your social strategy can be leveraged to boost your SEO and PPC campaigns.
•Your print and direct mail campaigns can work in tandem to enhance your web design or email marketing campaigns.
•Your web analytics can reveal in deeper granularity who your demographic is and which campaigns should target which audience.
Even if you think just one of these statements is false, wouldn’t you like your advertising agency to believe they’re true?
Experts Who Advocate For Full-Service Agencies
Gerald Vinci, Owner of Vinci Designs LLC –
“[Agencies] do not diversify their service offerings enough to meet the needs of their customers. This is a problem for most agencies who remain extremely one-dimensional…If we offer only the bare essentials they are forced to hire multiple vendors to complete the project and no customer wants to add more work and frustration to their plate.
Gina Rodriguez, Digital Marketing Specialist at Keenability –
“[A full-service agency] benefits the client in the long term since they are able to have fewer account managers and people to email…Not only does it make it easier for the client, but also for the agency — especially if the agency manages the website as the SEO team, social media manager and content writer all need to work in sync with one another to be successful.”
Mark Mulhern, President of Digital Marketing at iCrossing (east region) –
“In the beginning, digital was new and separate and a different set of skills that needed to be addressed by specialists,” he said. “But now fast forward to 2017 and…everything is happening…in the digital funnel and there is real value in a client having one partner who understands every phase of that.”
Advertising By the Numbers
According to Statista, The US has, by a long shot, the largest advertising market in the world. In 2015, approximately 190 billion U.S. dollars were spent on advertising in the United States. This figure is more than double the amount spent on advertising in China.
It’s projected that by 2018 the United States will collectively be investing approximately $220,000,000,000 into media-based advertising. This is a near 40% increase since 2011.
To every advertiser’s misfortune, this massive increase in advertising spend comes bearing gifts:
- 1. An increasingly saturated market
- 2. A more competitive landscape
These two misfortunes work together to make your advertising campaigns more difficult, so shouldn’t you have every medium, campaign, and individual working together as well?
What You Won’t Find Elsewhere
Whether you’re an enterprise level business, or a brick and mortar store, we’ve got a collection of definitive conclusions as to why full-service is almost always the right solution for your business. Here are just a few.
1. No One’s Playing Favorites
“If the only tool that you have is a hammer, the solution to every problem is banging on a nail.”
– Mike Teasdale, Planning Director of Harvest
There’s one thing every agency has in common: they want to retain your business. With this objective in mind, a full-service agency has the capacity to be impartial towards services and partisan toward results. They’re interested in providing you with a solution that works so they can retain you as a client.
Because full-service agencies aren’t pigeonholed in just SEO or just public relations they can diagnose the best solution(s) to cure your advertising or marketing ills.
2. Go on a Date Before You Agree to a Relationship
With a full-service agency, you can utilize one service or all of them. You have the option to try SEO before deciding if you want social media services, or web development before you pull the trigger on media buying.
Specialty services put a lot of bearing on their sales or growth teams to structure their contracts over the course of 6 months or a year. The commitment you might already be unsure of comes with even bigger dollar signs.
Here, our clients are billed month to month and pay for services on a needs basis. This is the kind of autonomy that keeps our clients coming back for second and third dates. They stay with us because they want to, not because we’ve forced them.
3. Marketing Monogamy
This is where your personal preference will determine which solution is right for you. With every agency, every 3rd party product or service, there also comes a new relationship. Deciding what services you need and how you’d like to manage them will determine which model will be right for you.
The full-service model is meant to reduce and optimize:
•Cost: Full-service agencies almost always have flexible pricing models that principle their costs around “The more you bundle, the more you save.”
•Talk Time: With a full-service agency you are empowered to be as involved as much or as little as you’d like. Because you’re managing one relationship as opposed to several, you have more time to devote to your full-service agency or other projects on your to-do list.
•Reporting: At Epic Marketing, we consolidate everything you need to know about all your services into one report. After approximately 12 years (144 months of reporting) we’ve left behind the vanity metrics and focus on reporting KPIs that matter to your business.
As a Full-Service Advertising Agency, We Handle:
- •Media Placement/Buying
- •Video Production & Editing
- •Online Marketing
- •Direct Mail
- •Pay Per Click
- •Search Engine Optimization
- •Graphic Design
- •Web Development
- •Social Media
- •Campaign Development
- •Campaign Tracking Tools
- •Brand Identity
- •Public Relations
- •Script Writing
We can effectively run any or all of these categories. We do so with our complete in-house team. This allows for consistent messaging, plus it’s less stressful, much easier and economical for business owners.
We help our clients plan, build, and maintain every aspect of their marketing and we can handle all of your advertising needs. We stand out from other ad agencies by functioning as an extension of our client’s staff, acting as their marketing arm at a fraction of the cost of a full-time marketing specialist or hiring a team of other agencies.