One Website or Multiple?

Written by

Is it better to have one large website or several targeted websites related to individual products or services you offer? Through our experience with clients across the nation in various industries, we have found that many businesses have multiple websites, but often are not maintained or optimized like they should be. As a general rule, it’s almost always more effective to have one authoritative website rather than multiple, small sites. Why? One website is far more productive for your budget and reaching optimal rankings while also creating brand consistency,

Additional websites are typically created as landing pages with keyword-relevant domain names. For example, a business may have a main domain for their brand name (companyname.com) but have other landing page sites for services they offer with a local keyword in the domain (city+serviceoffered.com). Keyword domain names used to be much more of a ranking factor than they are today. Even if your site has a keyword rich domain, your site won’t rank for those keywords unless it’s probably optimized and trusted by search engines. These landing page sites usually have thin content and a limited number of pages–two things search engines don’t like.

Having multiple sites is generally counterproductive for your SEO budget because instead of all of the effort going to helping your main site rank well, it’s divided amongst a variety of small sites that don’t have a lot of potential for ranking well in the first place.

Additionally, having multiple sites doesn’t help to improve your brand consistency, which is an important part of your overall marketing strategy. Multiple sites promote a disjointed brand image and can also detract from your brand credibility, especially if small sites lack design integrity and aren’t maintained.

In short, you will most likely get better results with one great website rather than multiple marginal sites, even if they do have keyword-relevant domains. In the long run, it will save you a lot of time, money, and effort while trying to help your business get the most visibility in search engines. If you have multiple websites but aren’t sure what steps to take next, contact us today to find out what our SEO team can do for you.

First Impressions Can Make or Break Your Advertising

Written by

Studies show it takes as little as one-tenth of a second for us to formulate a first impression. However, many business owners don’t understand that the same thing applies when it comes to advertisements. Whether you like it or not, prospective patients and customers are judging your business in a split second based on the look and feel of your advertising. In a society that is flooded with advertisements, a successful ad has to stand out and make an immediate positive impression or it will be skipped over.

Think about the highest quality business you know of. What does their advertising look like? Now, think about the worst quality business you know. What does their advertising look like? Chances are there is a big difference in how you view the two company’s advertising in terms of credibility and professionalism. Some ads probably make you assume that the business is located in a back alley, while others make you picture the business in an impressive office building.

Your ad could have the absolute best messaging and content, but your readers won’t even get that far if they aren’t first enticed by a creative look and fee. That’s why you need a professional marketing firm involved with your advertising that knows how to accurately portray your business image.

At Epic Marketing, we know how to design attention-grabbing ads. Our creative team has more than 40 years of combined experience and has helped all of our clients improve how their business is portrayed through advertisements. Don’t take a chance with your image. Call Epic today to take your advertising to the next level.