January 2016 | Epic Marketing

The Importance of Aesthetics and Usability in Web Design

Posted on January 29, 2016 at 9:34 pm.

Web aesthetics and usability play important roles in determining the success of the website. Finding the correct balance between the two subjects isn’t always an easy task due to their contrasting nature. Although websites might be delivered by machines, they are meant to be used by people. Therefore, people should be your priority at every phase of design and development.

Defining Aesthetics

Aesthetics is known as the set of principles guiding the work of an artist, including color, contrast, graphics, and layout. A website’s aesthetics can influence a brands credibility and perception. In fact, studies have shown a clear link between solid design and site credibility. Furthermore, the implementation of design principles affects the overall experience of a website and defines the quality of the web designer. A pleasant and smart design allows the user to have a positive experience.

Why Usability is Important in Web Design

A majority of people today value usability more than good looks. There’s no doubt usability is necessary for a website to be successful. A website should allow your visitors to understand your services or product as quickly and easily as possible. Users no longer accept websites that are slow to load or difficult to navigate. In fact, the usability of a website can either make or break your online success.

Let Us Help Your Business Reach its Full Potential

Creating great experiences on the web typically comes down to engagement and attention. At Epic Marketing, our team of expert marketing professionals can provide your business with an aesthetically pleasing and usable website. Contact us today at 801.657.4383 for a free consultation. Our marketing experts will help your business reach its full potential.

Marketing Psychology 101: How to Get Inside the Mind of Your Target Market

Posted on January 14, 2016 at 8:49 pm.

Written by Nick White

Getting inside the mind of your target market is not only wise, but necessary. Although your products may appeal to a large group, it’s in your best interest to focus on very specific targets. By focusing on a targeted audience, your efforts will provide a higher return on investment, increased conversions, and growth of your online presence.

Define your Target Audience

Clearly defining your target audience can help you overcome obstacles that may be harming your marketing efforts. The information you collect will make it easier to distinguish why customers buy from you. Here are some tips to help define your target market.
• Understand your existing customers
• Research who your competitors are targeting
• Analyze your product or service
• Select specific demographics to target

Create Customer Profiles

Consider crafting customer profiles to keep up-to-date records about who your customers are and what they are purchasing. To get started, identify the demographic characteristics of your market, including age, location, gender, occupation, etc. To dig a bit deeper, identify psychographic criteria to highlight your target audiences interests, attitudes, behaviors, hobbies, and lifestyle preferences. Gathering demographic and psychographic criteria will help guide your research and assist in achieving your specific business goals. Once you recognize and understand your customer base, your business’ likelihood of success will increase.

Contact Us Today for a Free Consultation

Do you need help getting inside the mind of your target audience to produce better results? Epic Marketing can help. Contact us today at 801-657-4383 to speak with one of our marketing experts.