The Importance of Visual Identity for Start-Ups

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In a world where visual content is dominating, your company’s identity and brand are in the constant forefront. By mastering your visual identity, you’ll be capable of making a strong and impactful first impression. Creating your own business can be a challenging task, and with so many aspects to look at, visual identity can be overlooked. We recommend the following in order to make your start-up stand out.

Establish Credibility

Unlike large, established corporations, start-up businesses may have a trickier time identifying their brand and establishing credibility. Often times, start-ups can end up with generic logos and a non-cohesive message. To be truly successful, your audience must believe that you’re the real deal. This can be achieved by having a strong visual identity along with unique messaging that effectively portrays your company.

Stand Out From Your Competition

With so many companies, it’s vital to have a unique selling point to stand out. Inventing a visual identity gives you an approach that few have. Create cohesiveness among every element, including logo, color scheme, fonts, graphics, e-blasts, website, business cards, etc. Visual identity can define a company and create a brand love and loyalty, which will resonate with your customer base for years on end.

Design

Good design makes it easier for customers to engage with your content. A meaningful and compelling design is equally important as content. The overall look of your brand is undeniably essential in order to find new customers and boost sales. A cohesive visual identity will capture the attention of leads while providing a fresh and unique feel.

Interested in creating a visual identity for your business? Contact us today at 801.657.4383 for a free consultation. Our marketing experts will help your business reach its full potential.

 

The Newest Update in Social Media Advertising

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Facebook Lead Ads

Facebook continues to test new, simpler marketing solutions for businesses and their customers. The giant social network has recently launched “Lead Ads.” Lead ads provide an easier and more private way for customers to sign up for more information or request specific data about your business. Your company can advertise your product or services in the News Feed and obtain info from prospective customers without them ever having to leave Facebook. Lead ads make the signup process more convenient and easily trackable. Essentially, this allows for some of your business processes to be done on Facebook’s platform.

How it Works

This new advertising effort gives businesses a new way to interact with their Facebook audience. When your potential customer clicks on your ad, they will be redirected to a sign-up form similar to a typical landing page. However, Facebook automatically populates information from their profile into relevant fields. Users will only need to fill in the missing information and hit “submit.” They are then captured as leads without ever leaving Facebook.

The Benefits of Facebook Lead Ads

Lead ads make it easier and faster for customers to reach you. Most people hate filling out forms, and being mobile-device friendly, the form is intended to have as little typing as possible.  With the correct information, you can also respond to leads in real time. Following up with leads is crucial for any successful marketing campaign.

Lead ads can be a huge advantage for the marketing efforts done by your business when done properly. Interested in learning more about how Epic Marketing can use Facebook to help grow your business? Contact us today at 801.657.4383 for a free consultation. Our marketing experts will help your business reach its full potential.