Success in business often hinges on effective marketing strategies that captivate audiences, drive engagement, and boost revenue. But for many entrepreneurs and business owners, navigating the complexities of marketing to achieve these goals can be daunting, if not downright overwhelming. That’s where Epic Marketing comes in – to serve as your trusted partner on the journey from point A to point B, guiding you every step of the way with our suite of services and unwavering commitment to your success.
So, what exactly is a marketing agency, and what do we do?

At Epic Marketing, we’re not just another vendor – we’re your strategic ally in the ever-evolving digital marketing landscape. Our mission is to help businesses thrive in a competitive marketplace by delivering tailored solutions that drive results. From crafting compelling brand narratives and eye-catching visuals to deploying targeted advertising campaigns and measuring performance metrics, we’re committed to handling every aspect of your marketing and advertising needs with the utmost expertise we have to offer (so that you get to keep doing the hard part of running the actual business).

But our services go far beyond just traditional marketing and advertising. We’re a full-service digital marketing agency, which means we offer a comprehensive range of solutions designed to meet your unique goals and objectives. So whether you’re looking to increase brand awareness, generate leads, or drive conversions, we have all the tools, knowledge, and experience required to make it happen effectively. We provide the strategic guidance and tactical execution you need to elevate your brand and achieve measurable results.

What else?

We also understand that staying ahead of the curve is essential in today’s fast-paced digital landscape, which is why we’re committed to keeping our clients in the know with regular updates and reports that provide valuable insight into the performance of their marketing efforts. Through transparent communication and proactive collaboration, we empower our clients to make informed decisions and adapt their strategies in real time, ensuring maximum impact and return on investment.

In addition to these core services, Epic Marketing also offers professional photography and video production services for social media. In today’s visually-driven world, captivating imagery and compelling videos are essential for engaging audiences and cultivating meaningful interactions. Our team of skilled photographers and videographers will work closely with you to capture your brand’s unique story and bring it to life, prioritizing the chance for maximum impact and engagement across your social media platforms.

By entrusting your marketing needs to our team of experts, you can rest assured knowing your brand is in good hands. With every detail managed to drive your success, we take care of the heavy lifting so you can stay focused on achieving your business objectives and reaching milestones more optimally.

At the heart of our approach is a commitment to understanding your business needs and crafting customized solutions that deliver results. We take the time to listen to your vision, goals, and challenges and leverage our industry knowledge and insights to develop strategies that will help you achieve specific goals. Our team of seasoned professionals brings a wealth of experience and a passion for innovation to every project, ensuring that your brand receives the attention and care it deserves.

But our commitment to your success doesn’t end there. We understand that the digital landscape is constantly evolving, and what works today may not necessarily work tomorrow. That’s why we prioritize ongoing optimization and refinement, continuously monitoring and analyzing the performance of your campaigns to identify areas for improvement and capitalize on various emerging opportunities. Through regular reporting and analytics, we provide you with the insight you need about the effectiveness of your marketing efforts, enabling you to make more informed decisions to drive your continuous growth.

In summary, Epic Marketing is your trusted partner in navigating the complexities of modern marketing and achieving lasting success in a competitive landscape. With our commitment to you through our services, strategic expertise, and dedication to your success, we’ll help you unlock the full potential of your brand and take your business to new heights.

So why wait?

 

 

Over the last few months, the integration of artificial intelligence (AI) into marketing needs has ushered in a brand new era of technological innovation and strategy, forcing businesses to face the daunting task of keeping up with the rapidly evolving demands of their industries. However, amidst these whirlwinds, there’s still a way businesses can relax and rely on stability and expertise – AKA: the agency advantage. 

Small advancements in technology are making the biggest changes, and because of this, businesses need a way they stay ahead of the curve while maintaining their competitive advantages. Explore below how Epic Marketing can help you hurdle these obstacles and continue to thrive. 

 

The digital challenges being posed:

Data Overload: In the age of constant data and analytics, businesses are overwhelmed with vast amounts of information from various sources. Managing and making sense of this data can be overwhelming, leading to analysis paralysis and even decision-making delays. The quick and convenient use of AI doesn’t make this any easier.

Personalization Pressure: With consumers expecting personalized experiences at every touchpoint, businesses are facing the challenge of delivering relevant and tailored messaging across multiple channels.

Content Creation Demands: The demand for high-quality content has never been higher, and we see constantly that businesses are struggling to produce engaging and compelling content consistently.

Tech Integration Hurdles: Adopting and integrating new technologies into existing systems can be a daunting task for businesses, especially those with limited resources or technical expertise.

Budget Constraints: Small businesses are facing the challenge of stretching limited marketing budgets to achieve maximum impact.

Adapting to Market Shifts: Business landscapes are constantly evolving. New trends, technologies, consumer behaviors, and more, are shaping and reshaping the competitive landscape constantly.

Measuring ROI Effectively: Demonstrating the return on investment (ROI) of marketing efforts has remained a top challenge for businesses as they struggle to attribute revenue directly to marketing activities. 

 

How Epic can help

Cutting-Edge Strategies: Epic Marketing works to stay at the forefront of industry trends and innovations by developing cutting-edge marketing strategies tailored to each client’s unique needs and objectives. By leveraging the latest technologies and best practices, we’re able to help businesses stay ahead of the curve and capitalize on emerging opportunities in the digital landscape.

Data-Driven Insights: We’re dedicated to harnessing the power of data analytics to get you more valuable and concrete insights into your consumer behavior, market trends, and performance metrics. By analyzing your data and marketing efforts, we’re able to provide actionable insights that will inform your decision-making to drive continuous improvement. Epic Marketing’s expertise in data analytics will allow you to understand and sift through the noise to translate data into actionable strategies that drive results.

Personalized Approach: Epic Marketing takes a personalized approach to client relationships, as we understand that every business is different and requires tailored solutions. We work closely with each client to develop customized marketing strategies that align with their brand identity, target audience, and business goals, ensuring maximum impact and relevance. Instead of fearing AI, Epic Marketing handles it for you! By leveraging AI-driven technologies to segment your audiences, track behavior, and deliver personalized content that resonates with individual preferences and needs, we’re able to drive your impact and brand efficiency. We also offer flexible pricing models and scalable solutions that will allow businesses to optimize their marketing spend to drive measurable ROI without breaking the bank.

Multichannel Presence: Having a strong presence across multiple platforms is essential for reaching and engaging audiences effectively, so Epic Marketing helps businesses establish a comprehensive multichannel presence spanning social media, email marketing, search engines, and beyond to maximize your visibility and engagement across all areas.

Creative Excellence: With a team of seasoned creatives and designers, Epic Marketing works to deliver top-notch creative solutions that captivate audiences and drive results. We not only help businesses stand out in a crowded marketplace but ensure that they leave a lasting impression on their target audience, too. Whether it’s blog posts, social media updates, videos, or interactive experiences, Epic Marketing’s team of creative experts is dedicated to crafting captivating content that cuts through the noise.

Continuous Optimization: We believe in the power of continuous optimization. To drive success and maintain a competitive edge, Epic Marketing ensures that your marketing strategies remain effective and responsive through ongoing monitoring, testing, and refinement, allowing businesses to stay agile and adaptive in the face of uncertainty. We streamline these processes by leveraging our extensive network of technology partners and solutions that are seamlessly implemented to optimize your existing infrastructures and operations.

Strategic Partnerships: Epic Marketing fosters strong, collaborative partnerships with clients, serving as a trusted advisor and ally in their journey to success. By building long-term relationships, we’re able to empower businesses to achieve their goals and navigate challenges with confidence. With Epic, businesses know that they have a dedicated partner by their side every step of the way. Epic Marketing employs advanced solutions for businesses so they can boost their impact on marketing efforts and investments. Through our dedication to you and your success, Epic Marketing allows you to stay ahead of the curve comfortably and confidently. 

 

As AI continues to revolutionize the way we approach marketing, the need for specialized knowledge and resources becomes more pressing than ever before. From predictive analytics and personalized messaging to chatbots and automation tools, the possibilities are endless – but it doesn’t have to be overwhelming. You don’t have to figure it out alone! That’s where agencies like Epic Marketing come in. We make it our mission to help you remain adaptable to emerging trends and technologies through our tailored solutions. We’re committed to delivering results that drive success and growth for your business.

Epic can be the partner you trust in navigating the complexities of the digital landscape. By prioritizing strong, collaborative partnerships with our clients, we become an extension of your team. With Epic Marketing by your side, you can rest assured knowing that you have a dedicated partner who is invested in your success for the long haul.

As the pace of technological innovation accelerates and the demands of marketing continue to evolve, the need for a trusted agency partner has never been greater. Why navigate the AI revolution alone when you can have Epic Marketing as your guide? Epic Marketing is the partner you need to thrive in the ever-changing business environment. We’ve got your back. 

 

As a local Utah agency, it means quite a bit for us to announce that Mountain America Credit Union has selected us as their agency partner to help them drive brand growth through their multifaceted media campaigns and marketing initiatives.

With more than a million members and $16 billion in assets, Mountain America Credit Union is a pillar business in our local Intermountain community and an incredibly stable financial institution throughout the western region. They are committed to providing their members with best-in-class financial services and education to help them achieve their dreams.

Our new partnership will provide broadcast TV, streaming, radio, outdoor, and other media strategies and services for Mountain America’s popular Guiding You Forward brand campaign, which is seen each day throughout the Intermountain West, as well as campaigns for their broad portfolio of member services, including MyStyle Checking℠, rewards credit cards, mortgage loan products, and online and mobile banking.

We couldn’t be more thrilled to welcome Mountain America as the newest member of our Epic family! Not only is this the start of a big and beautiful new partnership for our agency, but it signals a new direction in what we can offer all our clients going forward. We’re excited to get to work!

 

 

I took a leap of faith sixteen years ago and founded Epic Marketing because I saw a desperate need for accountability and a results-driven focus in Utah’s competitive marketing scene.

Over the years, we’ve worked hard to build, grow, and nurture a talented team full of passionate people that care about helping business owners solve complex marketing problems. It’s been incredibly fulfilling to positively impact so many entrepreneurs and business owners over the years. And I feel a special sense of pride and gratitude for having the opportunity and the support from our local Utah community to build Epic into what it is today.

Epic has grown a lot since we started. And we’ve come to a point where our leadership team needs to expand if we’re going to continue to grow. That’s why I’m pleased and proud to announce today that Chris Baum has accepted the position as President of Epic Marketing.

As anyone who knows Chris can attest to without any overstatement, he is a very unique talent in this market. He personifies the professional values we have here at Epic, and just as important, he’s had a career full of rich experience—and I believe he has the ability to lead our company from where we are today, as a well-respected leader in the industry, to where we want to be in the future.

Chris was the Executive Vice President of Sales and Broadcasting for the Utah Jazz and also served in several executive-level positions within the Larry H. Miller Sports & Entertainment group. He oversaw marketing and advertising sales efforts for the Utah Jazz, Salt Lake Bees, The Tour of Utah, The Salt Lake City Stars, Jazz Gaming, Megaplex Theatres, and The Zone Sports Radio Network. Chris is also a native Utahn who loves to backpack, travel anywhere and everywhere with his wife, and get outside with his kids and grandkids.

He understands media, marketing, and the customer experience to an incredible degree. But above all that, I know Chris shares my same passion for building relationships and helping clients grow their businesses.

I am incredibly excited about what the future has in store for our partners as Epic begins this new chapter with Chris. I am “big on people”—I believe that we are on a journey in this life to do our best to lift the people around us through positive and healthy interactions. While this isn’t always the outcome—despite our individual efforts—here at Epic Marketing, we do our best to lift others by the work that we do and the relationships that we cherish with each one of our partners and clients.

Please join me in welcoming Chris Baum to our agency and ushering in a new era of continued hard work, collaboration, opportunity, and prosperity for our clients and the community we serve.

Thank you all.

-Nick White
CEO & Founder, Epic Marketing

Utah Business magazine’s annual SAMY (Sales & Marketer of the Year) awards celebrate the state’s top marketing talent. Highlighting individuals and teams in Utah that go above and beyond in their efforts to deliver great marketing to companies, the SAMYs showcase some of the best thinking in the state when it comes to messaging that truly impacts a business’s bottom line.

Utah Business has been using their SAMY Awards to highlight marketing professionals in the state for over a decade. Categories like,” Best Social Media Campaign”, and “Marketing Professionals of the Year” highlight great work that has come from Utah-based talent, as well as individual players in Utah’s marketing world that have had massive national (or worldwide) success at creatively solving marketing problems. The awards spotlight how this top marketing talent is making a difference for brands that expand well beyond our state’s humble borders.

Epic’s win for “Best Use of Video” was for a spot created to launch “VASA Studio” for big-box gym VASA Fitness. Expanding their personal training offering, VASA Studio competes with the training style and experience smaller, boutique gyms offer. Our VASA Studio work showcases the one-of-a-kind experience VASA members get when they step into a Studio class. To set it apart from the other group fitness classes VASA offers, we amped up the music and drama—focusing on the intensity, excitement, and love of a great workout only the VASA Studio experience can deliver.

When VASA first approached us with their new premium gym experience, we knew it needed a name that showcased the concept as unique to their other class offerings and helped to highlight the smaller, more intimate—and more intense—nature of the workouts. Landing on the term “Studio” as a moniker we focused on capturing the boutique, elite-level feeling of the classes.

For messaging, we knew VASA Studio would be competing with more boutique gyms where members were used to getting quite a bit of individual attention. Studio would be no different; so we focused our message on highlighting the small class size, the state-of-the-art equipment (Woodway treadmills, Myzone heart rate monitors), and the intensity you could expect when you walked into a Studio workout.

With the cornerstones of naming and messaging laid, we moved on to Handling identity design, marketing materials, environmental graphics, as well as the video production work. Our task with video became how to show the Studio experience. How do you recreate the visceral feeling of sweat, energy, and excitement that Studio would represent? In shooting the video spots, we choose dramatic red lighting to match VASA’s brand colors. We stylized the Studio experience to spotlight our models and their silhouettes; not only showing the intensity of their workouts, but bringing attention to the individual’s experience and giving Studio the premium feel it had within the VASA brand.

Our work was a massive success. Not only did the rollout generate big buzz for VASA and increase memberships, but it was so well received that VASA decided they would incorporate the Studio model—and Epic’s campaign—into all their fitness centers nationally. Our efforts helped launch VASA Studio as the premium Studio experience it is, allowing the new offering to stand out with sleek, innovative creative that also helped to elevate the entire VASA brand. Our work highlights Studio as an exclusive experience that makes VASA gyms a destination not just for causal gym-goers, but for people who take their fitness a little more seriously and want classes that cater to their level and the individual instruction they’re used to.

As a full service agency just south of Salt Lake City, we’ve delivered advertising solutions for local and national businesses and brands for over fifteen years. Our diverse group of clients spans multiple industries, and we’ve built the capabilities to service our client’s needs across multiple channels and platforms; including broadcast, digital, print, and other media. Our group is focused on delivering the creative and strategy businesses need to grow, and we cater our services to the unique and individual needs of each client. Our philosophy is centered around delivering messages that create strong customer relationships, with an emphasis on consistency and a focus on brand planning, messaging, and deployment.

Restoration Healthcare

Restoration Healthcare came to Epic Marketing in need of a complete brand overhaul. A weight loss and preventative care clinic in Irvine, CA, it was necessary that their website convey the comprehensiveness of their services in a user-friendly manner. Additionally, Epic was tasked with strategy planning, preparing marketing advice, and writing unique and relevant copy that would help increase business. Today, their site (complete with newly-designed logo) is live, mobile-friendly, and optimized for SEO purposes.

Houston VIR

Houston VIR’s site was non responsive and was difficult to navigate. Recognizing that a significant amount of their traffic comes from mobile devices, Epic Marketing built a new site that was optimized for mobile and onsite SEO. Additionally, Epic had to come up with a creative way to incorporate a lot of services in an easy-to-use navigation for this vascular and interventional radiology center in Houston, TX. The result was a new site that has a clean layout and fresh, up-to-date look.

Sorrento Valley Pain Relief Center

Sorrento Valley Pain Relief Center came to Epic Marketing because they disliked the look of their site. Additionally, the site architecture was poor, making it difficult to find information about the services that they focus on (there were even services listed that they do not provide). Epic went in and built a new site that was modern and that had fresh, easily-understandable informative copy. Now the new site is easy to navigate for this pain relief center in San Diego, CA.

VeriScreen

VeriScreen came to Epic Marketing with a poorly done website that was non responsive. Having been referred to Epic by another client whose website Epic designed and that VeriScreen liked, Epic undertook a logo refresh, created some new copy, and ensured that the new site was responsive and that its onsite SEO was maximized. Though the new site has not yet been launched, below is a snapshot of what this professional background screening services company’s new site will look like.